Voice It Apparel is about redefining words/images, some associate with negativity by converting it into a positive.

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Each design has a very special meaning. Our top design GUDAH is a conversion for Gutta(slang for starting from the bottom). 

GUDAH means Get Up Daily and Hustle! Everyday is the opportunity to hustle for what you want. When you wear GUDAH we want you to feel encouraged to conquer your daily goals!